Marketing Your Service with a Free Sample

Marketing Your Service with a Free Sample: "

Every consumer knows that free sampling of a product is a great way to try a product and possibly invite a switch to a new brand.

But if your product is actually a service, how can you use this marketing technique? A trial sample size works great for a soap, but for a consulting gig?

How about a no fee workshop. Or a white paper. Or a chapter from your book. Or one free 8×10 following a photo session. Or a 7 minute video.

Many consultants are also workshop leaders, featured speakers and volunteers on non-profit boards.

Here’s an example:

Holly Timberlake, a holistic psychologist who helps people heal emotionally, recently launched Today’s Tapping, an EFT (Emotional Freedom Technique) site. She helps people find out about her services with a free video on YouTube that is a tapping demonstration focused on releasing financial stress. (It shows you the points on which to tap.) You can follow her on Twitter @TodaysTapping.

Greg Watkins, a professional recruiter with the expertise of positioning candidates from one niche into a career shift to another discipline from Columbus Ohio, is launching a no fee 12 week boot camp workshop for job seekers. Because it is no fee, he gets the added benefit of publicity and PR through his network of contacts and their spheres of influence. I wrote a post for my “Real Women — Real Careers” blog for those in a career transition. If he was selling the services, I wouldn’t have bothered, but since he is trying to help, it was the least I could do. But this also helps to build the buzz about his expertise, right?

Smart marketing.

How can you create free samples of your service to give your potential customers and clients a way to have a way to experience your services?

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